Privacy Policy

Your privacy is critically important to us. We only process data according to Austrian and EU law - especially the GDPR.

We have a few fundamental principles:

  • We don’t ask you for personal data unless we truly need it to provide the service.
  • We use third-party services that help us provide Subtext to you. You can always find the current list at our sub-processor page.
  • We don’t share your personal information with anyone except to comply with the law or protect our rights. We don't sell your data to anyone.
  • We store as little personal data as possible and aim to make it as simple as possible for you to see and control what data is stored.

numericmill e.U., Pater-Schwartz-Gasse 11A, 1150 Vienna, Austria ("Subtext" or "Subtext Analytics") operates the website It is Subtext’s policy to respect your privacy regarding any information we may collect while operating our website.

If you have questions about deleting or correcting your personal data please contact our support team.

Contacting Us

When you contact us we keep records of your communication to follow up, resolve the issue, document your reason for contacting us and document our response to it.

Website Visitors

Like most website operators, Subtext collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Subtext’s purpose in collecting non-personally identifying information is to better understand how Subtext’s visitors use its website.

Gathering of Personally-Identifying Information

Certain visitors to Subtext’s websites choose to interact with Subtext in ways that require Subtext to gather personally-identifying information. The amount and type of information that Subtext gathers depends on the nature of the interaction. For example, we ask visitors who sign up for an account at to provide an email address either directly or via logging in using a Google account. Those who engage in transactions with Subtext – by purchasing a paid plan, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Subtext collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Subtext. Where payments are processed by a third party service this service may collect the personal and financial information required to process those transactions. Subtext does not disclose personally-identifying information other than as described below.

Aggregated Statistics

Subtext may collect statistics about the behavior of users of its Services. For instance, Subtext may monitor access to your account to identify misuse. However, Subtext does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Subtext discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Subtext’s behalf or to provide services available at Subtext’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Subtext’s websites, you consent to the transfer of such information to them. Subtext will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Subtext discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Subtext believes in good faith that disclosure is reasonably necessary to protect the property or rights of Subtext, third parties or the public at large. If you are a registered user of Subtext and have supplied your email address, Subtext may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Subtext and our products. We primarily use our product blog to communicate this type of information, so we expect to keep this type of email to a minimum. Subtext takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Third parties

Subtext uses sub-processors to provide its service. Information about the current sub-processors, their location and function, may be found at the list of sub-processors.


Our website uses cookies. A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Subtext uses cookies to help Subtext identify and track visitors, their usage of Subtext website, and their website access preferences. Subtext visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Subtext’s websites, with the drawback that certain features of Subtext’s websites may not function properly without the aid of cookies.

Google Analytics

Our website uses the web analytics service Google Analytics (Google LLC, United States). For this purpose, cookies are used that allow an analysis of the use of the website by its users. The information generated thereby is transmitted to the server of the provider and stored there. Your IP address is captured but pseudonymized immediately. As a result, only a rough localization is possible.

You can prevent this by setting up your browser so that no cookies are stored. We have accepted a data processing agreement with the provider.

The relationship with the web analytics provider is based on model contract clauses. Additionally Google is ISO certified (ISO 27001, ISO 27017, ISO 27018) by a third-party and has conducted SOC 2/3 audits.

The data processing takes place on the basis of Austrian law § 96 Abs 3 TKG as well as the art 6 Abs 1 a) (consent) and f (legitimate interest) of the GDPR.

Our goal in the sense of the GDPR (legitimate interest) is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data are pseudonymized. The user data is kept for the duration of 26 months.

Google Fonts

We use Google Fonts to display text. Google Fonts is built in a way that it has no access to private information like cookies. The request to download a certain font family is sent to a subdomain ( which ensures that authentication cookies a user potentially has from other Google services are not sent to the server. Nevertheless the user's IP address might be accessible by the font server of Google (Google LLC, United States). Google has stated that they don't collect any personal information while serving Google Fonts.

The relationship with the font provider is based on an adequacy finding under Art. 45 GDPR by the European Commission. Additionally Google is ISO certified (ISO 27001, ISO 27017, ISO 27018) by a third-party and has conducted SOC 2/3 audits.


You can subscribe to our newsletter via our website. For this we need your e-mail address and your declaration that you agree with the subscription to the newsletter.

Once you sign up for the newsletter, we'll send you a confirmation email with a link to confirm the signup.

You can cancel the subscription to the newsletter at any time. Either by clicking "unsubscribe" in the newsletter or by sending your cancellation to the following e-mail address: We will immediately delete your data in connection with the newsletter dispatch.

Your Rights

Regarding your personal data you have the right to be informed, of access, to rectification, to deletion, to restriction, to data portability, and to object. If you have questions about any of your data rights or want to use them please contact Subtext at our email address If you believe that the processing of your data violates data protection law or if your data protection claims have otherwise been violated in a way, you can complain to the supervisory authority. In Austria, this is the data protection authority (Datenschutzbehörde).

Business Transfers

If Subtext, or substantially all of its assets, were acquired, or in the unlikely event that Subtext goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Subtext may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, Subtext may change its Privacy Policy from time to time, and in Subtext’s sole discretion. Subtext encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a account, you should also check your account’s dashboard for alerts to these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

This privacy policy is partly based on Automattic's privacy policy who have decided to make this privacy policy available under a Creative Commons Sharealike license. If you want to re-use parts of this policy, feel free to do so at your own responsibility.